One sure-fire way to construct a solid argument is to use tools from classic rhetoric: ethos, logos, and pathos. Being able to combine all three appeals in one argument can help you create a solid argument.
The following website explains all three appeals and gives some humorous examples of ethos, logos, and pathos at work:http://www.rpi.edu/dept/llc/webclass/web/project1/group4/
Here's another website that explains ethos, logos, and pathos more thoroughly:http://courses.durhamtech.edu/perkins/aris.html
And yet more examples!http://www.public.asu.edu/~macalla/logosethospathos.html
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