classic rhetoric: making an argument

One sure-fire way to construct a solid argument is to use tools from classic rhetoric: ethos, logos, and pathos. Being able to combine all three appeals in one argument can help you create a solid argument. The following website explains all three appeals and gives some humorous examples of ethos, logos, and pathos at work:

http://www.rpi.edu/dept/llc/webclass/web/project1/group4/

Here's another website that explains ethos, logos, and pathos more thoroughly:

http://courses.durhamtech.edu/perkins/aris.html

And yet more examples!

http://www.public.asu.edu/~macalla/logosethospathos.html