For any piece of writing, you should:
1. Consider your APPM (audience, purpose, persona, and message)
2. Err on the side of specificity rather than generality
3. Use concrete, vivid, specific language
4. Avoid empty words (got a lot, good bad, just, really, very...)
5. Use MLA format for your essay
6. Use MLA citation
7. Use quote sandwiches for ALL quotations
8. Begin with a clear, engaging intro: catchy opening, mention whatever text you're analyzing by full title and full author name, thesis statement
9. Create a specific, focuse thesis statement
10. End with a rather traditional conclusion
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